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XD Design had a make over!


As you may have noticed in the last couple of months, we revamped our looks!
And this exciting visual conversation will only keep going. 

You can see all these changes take shape in our product packaging,
photoshoots and of course our webshop. As a brand, we decided to "upgrade" the
XD Design identity and we are happy to share with you some of our key brand values.

Our vision:
"We want to make people’s day brighter through smart
designs and innovative products."


That's where our key line "Brighter Days" comes from:



Purpose:

We design products to free people from everyday fears.
When people are able to worry less,
they can get on with life and live more positively.


This points out to our Anti-Theft backpacks: 



XD Design is

HUMAN.
Elevate the warm personal element in a distinctive and accessible way

CONFIDENT.
The quality of being composed and self-assured

STRAIGHTFORWARD.
We are honest, sincere and friendly, whilst still being fun



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Keen on the visual experience?

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.. get inspired! 


Headlines


  • 7 Bobby backpacks and each with their own Anti-Theft features.
    Which backpack fits best with my travel needs?
  • As you may have noticed in the last couple of months, we revamped our looks!
    And this exciting visual conversation will only keep going ...
  • The first Bobby was launched in 2016 via the crowdfunding platform Kickstarter. Since then the Bobby by XD Design has been a huge success!
    One downside of being a well-known brand with a key item is ...
  • We would like to connect with you on social media! At our social media pages you can...
  • All the Bobby bags are delivered in a big box where the Bobby is illustrated in black.
    The features of the Bobby backpack are written on the box as well as the brand name, model name and color name...
More news...
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