As you may have noticed in the last couple of months, we revamped our looks! And this exciting visual conversation will only keep going.
You can see all these changes take shape in our product packaging, photoshoots and of course our webshop. As a brand, we decided to "upgrade" the XD Design identity and we are happy to share with you some of our key brand values.
Our vision: "We want to make people’s day brighter through smart designs and innovative products."
That's where our key line "Brighter Days" comes from:
Purpose: We design products to free people from everyday fears. When people are able to worry less, they can get on with life and live more positively.
This points out to our Anti-Theft backpacks:
XD Design is
HUMAN. Elevate the warm personal element in a distinctive and accessible way
CONFIDENT. The quality of being composed and self-assured
STRAIGHTFORWARD. We are honest, sincere and friendly, whilst still being fun